What to do to prevent issues in your catering business?

What to do to prevent issues in your catering business?

Catering is a very challenging business. When you are just starting out, managing unexpected challenges or circumstances can overwhelm you. You cannot let some eventual negative circumstances be bigger than your will to succeed. It can happen to you so its always better to be prepared and have a plan. If you are not prepared enough, you may face some serious problems.

To avoid this kind of situation, you should take care of your business following a set of ground rules. Some of these may change or be adapted to your own particular business, culture or location. Some of these are very essential and most catering business take them into account every day.

To be prepared to face anything during your catering, you should expect to:

Have a wide arrange of dishes

Catering is a business to please tastes, and every event and client is different. You should consider that the most varied your menu is, the more options your clients will have, hence greater client satisfaction. In a line of business where referrals are likely the main source of leads client satisfaction is a must.

When you can please all tastes, from the most basic to the most exotic ones, you can consider expanding your businesses. Expanding, in this case, means adding new dishes and desserts or even catering for bigger events and functions.

Not every business needs to add new dishes often. Once an event only happens once and the client is not really recurring, adding new dishes is more to keep up with trend rather than to provide variety to existing customers.

Some catering businesses have recurring corporate clients. In this case, variety and new dishes will play an important role in keeping the customer interested in your services. Some catering businesses change they repertoire according to the time of the year, the seasons or even the hour of the event. Be sure to have all the types of dishes for said occasions, especially if you plan to offer food for every hour of the day,

Have these options in your menu

  • Snacks:

Some small or short events will typically require snacks. They usually go along with drinks, that may be alcoholic or not. Snacks are a very important part of events because they show how much the hosts care about their guests. Sometimes alcoholic drinks may not be present, because the event is formal, but snacks should never be missing.

  • Drinks:

Drinks are very important, and they are especially important during events that require people to stay in one position for long periods of time. This factor and places with hot climates are the ones where drinks are of utmost importance. In warm climates, drinks should be refreshing and of light consistency.

  • Main Dishes:

These are usually asked for at weddings and more significant events. Main dishes are requested when people should be at the event for large parts of the day. Your consistent menu of main dishes should please general tastes and be free of common allergens, such as peanuts and almonds. They should also be easy to digest.

  • Desserts

Larger events with full board such as entrance and mains should also have desserts. Desserts will give that sweet taste into the guests mouths and are generally the most memorable dish of the event. Unless otherwise requested, you can go really exotic colourful with your desserts.

  • Coffee and Teas

This is a staple and should be available at all times and at all events. You might not need to supply tea and coffee and it may be supplied by the hosts or the venue. But be prepared to supply if shall it be required. Choose good quality coffee and a variety of 2 to 4 tea types.

Must Have an Event Management Software

In your catering business you will likely have several people running several different departments such as kitchen production, cooking, delivering, communicating with the client etc. You must have an event management software in order to integrate your internal processes, minimizing mistakes and eliminating potential headaches.

You need to consider how is the kitchen team going to know what’s in a specific order? How is the purchase team know the raw ingredients to purchase based on the menu selection? How is the delivery team going to have all the information to be able to fulfil the order, and so forth. In addition to all of this, the event and catering requirements may change along the way. Hence you will need a dedicated and centralised software that can do that food and event management for you, removing the risks and challenges of running it in notes or several disconnected spreadsheets.

There are several event management software out there. Do you research and find a complete solution that suits your business.

Create custom menus according to the event

If you decide to offer this service, you should be prepared. These custom menus can be arranged in a wide array of ways. Your list can consist of some necessary ingredients that you should have or can easily get a supply. To plan your order for your suppliers, you should use an event management software. After this, you should be able to provide almost any dish.

Every customer is different. And so are the events. If you offer a service that covers a lot of hours, you should expect to be asked about lunch, dinner or dessert. Depending on the type of events, consider:

  • Evening events:

Expect to be asked just for snacks, desserts, and drinks. These types of events may not be focused on social interaction, and guests are expected to eat or drink only after the main presentation is completed. Sometimes drinks are offered before the main event starts.

  • Midday or lunch events:

In these events your customer will ask for specific main dishes, sometimes they will like to offer more than one option for their guests. Offering regular or vegan lunches may be a requirements. Hence always be prepared with a vegetarian or vegan option. In this type of event, it is frequent to offer desserts, even if the event does not extend too much. The desserts can also include a lactose-free option to consider for vegan guests.

  • Dinner events:

These types of events are used to encourage social interaction and networking. For this, a table with snacks is often held. People should be able to take snacks and drinks without too much trouble. In addition, dinner events are expected to have complete mains, dessert and coffee served.

Category Food